Marie Antoine . Product Strategy
Marie Antoine
Product Strategy

Green

  • Cross-functional alignment
  • Independent vision
  • Strategy communication
  • Capability building
  • Stakeholder facilitation

Green

  • AI opportunity
  • Build/buy/adopt evaluation
  • Human-machine boundary
  • AI readiness audit
  • Commercial narrative

Green

  • Opportunity evaluation
  • Scenario modelling
  • Metric architecture
  • Data-informed roadmap
  • Strategic validation

Green

  • Competitive landscape
  • Market positioning
  • Product-market fit
  • Opportunity reframing
  • Go-to-market stress test
  • Supporting product-market fit:

  • Collaboration

  • Technology

  • Decision Architecture

  • Strategy

Supporting product-market fit:

Collaboration

  • Cross-functional alignment
  • Independent vision
  • Strategy communication
  • Capability building
  • Stakeholder facilitation

Technology

  • AI opportunity
  • Build/buy/adopt evaluation
  • Human-machine boundary
  • AI readiness audit
  • Commercial narrative

Decision Architecture

  • Opportunity evaluation
  • Scenario modelling
  • Metric architecture
  • Data-informed roadmap
  • Strategic validation

Strategy

  • Competitive landscape
  • Market positioning
  • Product-market fit
  • Opportunity reframing
  • Go-to-market stress test
Projects:
I bring a unique 360° perspective — UX x Business x Creative x Tech — to help define what’s worth building.
UX research and design, optimising journeys and interfaces across recruitment apps and SaaS using blueprints, personas, expert reviews, and targeted improvements.
UX/UI redesign for a marketing automation Saas, addressing usability challenges through user-centred principles, and workflow optimisation.
Led end-to-end discovery and strategic validation for an early-stage social platform — from user research through prototype testing to the product direction decisions.
Diagnosed a post-redesign conversion collapse as a strategic positioning problem rather than a design failure — and reframed the intervention accordingly.
A decade of competitive market positioning for global brands — Lowe, Leo Burnett, BBH, Isobar, and more — answering the question: how does this company stand out amongst competition?
Strategic research across healthcare, luxury retail, and aviation — including a competitive landscape assessment for Fribourg Hospital that identified where not to compete before any investment.

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