Marie Antoine . Innovation & Business Design
Marie Antoine
Innovation & Business Design
Designing offers that work.
- Cross-functional alignment
- Stakeholder facilitation
- Capability building
- Strategy communication
- AI opportunity
- Concept validation
- User research
- Build/buy/adopt
- Scenario modelling
- Metric definition
- Data-informed roadmap
- Go/no-go criteria
- Competitive landscape
- Market positioning
- Product-market fit
- Go-to-market stress test
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Services:
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Alignment
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Innovation
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Decision
-
Strategy
Supporting product-market fit:
Alignment
- Cross-functional alignment
- Stakeholder facilitation
- Capability building
- Strategy communication
Innovation
- AI opportunity
- Concept validation
- User research
- Build/buy/adopt
Decision
- Scenario modelling
- Metric definition
- Data-informed roadmap
- Go/no-go criteria
Strategy
- Competitive landscape
- Market positioning
- Product-market fit
- Go-to-market stress test
Projects:
A 360° perspective, UX x Business x Creative x Tech, to help design offers customers adopt.
Omnicom SaaS
UX/UI redesign for a marketing automation Saas, addressing usability challenges through user-centred principles, and workflow optimisation.
Noow.world app
Designed a social product end to end, from positioning through concept testing to a tested prototype. One idea: match people by what they want to do nearby, not by photographs.
Crabtree & Evelyn ecom
Rebuilt an e-commerce experience around how customers actually shop, at the moment the brand had to survive without its stores.
Advertising
Competitive positioning and brand differentiation for global brands at Lowe, Leo Burnett, BBH and Isobar, answering one question for chief strategy officers: how does this company stand out?
Go / no-go decisions
Research where being wrong is expensive: telemedicine for nurses, cockpit information load for pilots, a conversion collapse after a relaunch. One ended in a verdict not to invest.I help companies invent:
Which move, who for, and why it’s worth it.
At the intersection of innovation, business design and customer experience, I map how the work actually runs, learn how people really use a product, and test what is worth building before a team invests.
I shaped AI use cases at Indeed Flex, consulted in healthcare and e-commerce, and I’m now doing an MBA in AI. Art direction in global agencies sits behind all of it, which is why I care as much about how a case is argued as about whether it is right.