Crabtree & Evelyn Ecomm website Role UX Client Crabtree&Evelyn Goal: Increase the sales, the number of visits, and of returning visitors. Lead and contribute to the UX process: Define and develop relevant UX actions. Work broadly with design, content strategy, engineering, and marketing to actively encourage team involvement in UX and research. Turn user data [...]

HFR, Telemedicine need during home cares Role Research Client HFR The Hospital of Fribourg had a budget to explore telemedical opportunities and came up with ideas of products. My role was to evaluate,  from a user perspective, telemedical applications in retirement homes or during home care.  Based on the proposed solutions, we formulated hypotheses and [...]

Noow.world, social app definition Role Strategy UX/UI Prototyping Crea   Client Noow.world Challenge To define a solution to create meaningful relationships amongst the Millennials. What is noow.world An app to meet like-minded people on-the-go. What makes noow.world unique Noow.world is the only meeting service using surrounding ‘things to do’ to match people on-the-go. Role and [...]

Omnicom, research and UX for marketing production software Role Strategy Research UX Client Omnicom AdZu is an Omnicom software that automates ad production. The software has been developed without users. Now progressively launching, feedback shows multiple usability issues. 1 to 4 / Discover, Define I started to collect internal feedback and opinions (customer team, sales team, [...]