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Adzu, software refresh

Role

Process
Strategy
Research
UX/UI

Client

Rapp

Adzu is the marketing automation solution developped by Rapp Omni. UX and UI have never been integrated into the product development process.

My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.

1. Initial meeting

The client is interested to improve the UI.
I used the UI to introduce the benefits of UX.

Positioning agreement

Visual concept proposal

No UI without UX

Introduction to user-centric design

Design output

Before

2. Process setup

First steps towards a long term and a short term vision.
Establishing and evolving a UX/UI process.

Adzu UX/UI values

Short term vision

Long term vision

Strength & weakness workshop

UX implications and process

Schedule

Design output
In progress. More coming soon.

3. Aligning objectives

Collecting experts views to establish a shared understanding.

From short term to long term

Pain points

Long term proposal

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