Role
Process
Strategy
Research
UX/UI
Process
Strategy
Research
UX/UI
Rapp
Adzu is the marketing automation solution developped by Rapp Omni. UX and UI have never been integrated into the product development process.
My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.
Positioning agreement
Visual concept proposal
No UI without UX
Introduction to user-centric design
Before
Adzu UX/UI values
Short term vision
Long term vision
Strength & weakness workshop
UX implications and process
Schedule