Role
Process
Strategy
Research
UX/UI
Adzu, software refresh
Client
Rapp
Adzu is the marketing automation solution developped by Rapp Omni. UX and UI have never been integrated into the product development process.
My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.
1. Initial meeting
The client is interested to improve the UI.
I used the UI to introduce the benefits of UX.
Positioning agreement
Visual concept proposal
No UI without UX
Introduction to user-centric design
Design output
Before
2. Process setup
First steps towards a long term and a short term vision.
Establishing and evolving a UX/UI process.
Adzu UX/UI values
Short term vision
Long term vision
Strength & weakness workshop
UX implications and process
Schedule
Design output
In progress. More coming soon.
3. Aligning objectives
Collecting experts views to establish a shared understanding.