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Omnicom, marketing automation

Role

Process
Strategy
Research
UX/UI

Client

Omnicom
Rapp

Work on some marketing automation solution developed by and for Omnicom. 

My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.

New software

MVP definition
Aligning visions with a workshop

Existing software

Adzu is a marketing software which automates the ad production.
Goal: To collect stakeholders views to establish a shared vision and common objectives.
AdZu’s AdBuilder automates the production of ads in various formats.
Goal: To demonstrate that UI needs UX to be effective.
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