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Adzu, software refresh

Role

Process
Strategy
Research
UX/UI

Client

Rapp

Adzu is the marketing automation solution developped by Rapp Omni. UX and UI have never been integrated into the product development process.

My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.

4. Increasing technology market fit

3. Aligning visions

Collecting experts views to establish a shared long term vision.

2. UI improvements and first steps toward UX

UI evolution
UX sample

Positioning agreement

Visual concept proposal

No UI without UX

Introduction to user-centric design

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