CD: Paul Gascoigne
The client ( – confidential) stands for Culture/Music, Technology/Future and Nature.
For the launch, amongst the young hipsters in Asia, we created some experiential activations incarnating the three brand pillars.
We won the pitch for the European market with a scalable campaign combining live events, experiential activities, digital platforms and print medias.
Mverse generates a unique music track for each individual – their DMA identity. Each music track evolves over time. When two tracks come into contact, both musics mix and change. Live events bring the music from everyone together.
Involution is a futuristic world in which the environment comes alive: responsive areas in cities and live gigs use technology to create sounds, movement and visuals in response to people’s interactions.