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(–), BRAND LAUNCH

The client ( – confidential) stands for Culture/Music, Future/Technology and Nature. 

For the launch, amongst the young hipsters in Asia, we created some experiential activations incarnating the three brand pillars.

We won the pitch for the European market with a scalable campaign combining live events, experiential activities, digital platforms and print medias.

Agency

Momentum
CD: Paul Gascoigne

Role

Concepts
Art direction

MVERSE, Be more

Mverse generates a unique music track for each individual – their DMA identity. Each music track evolves over time. When two tracks come into contact, both musics mix and change. Live events bring the music from everyone together.

krispy krush, M-verse, website, DMA music identity
krispy krush, M-verse, website, DMA music identity
krispy krush, M-verse, website, DMA music identity

Gigs & DJ DMA

krispy krush, M-verse festival

DMA mix

krispy krush, M-verse, website, DMA music identity
krispy krush, M-verse, website, DMA music identity
krispy krush, M-verse, website, music identity mix

OOH

krispy krush, M-verse, gift machine
krispy krush, M-verse, poster

INVOLUTION, Enter a new dimension

Involution is a futuristic world in which the environment comes alive: responsive areas in cities and live gigs use technology to create sounds, movement and visuals in response to people’s interactions. 

krispy krush, Involution, website, installations in the city
krispy krush, Involution, website, events
krispy krush, Involution festival

OOH

krispy krush, Involution, gift machine
krispy krush, Involution, poster
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