CD: Danusch Mahmoudi
Promotion of Nivea Invisible for Black & White – the deodorant which cares for you and for your clothes.
We created the microsite for The N°1 Accessory campaign. Customers could receive samples, take part in a competition to create and win a Black & White outfit.
When scrolling, the Black and White Dress flies from one section to another and guides the user through the different campaign aspects: Campaign presentation, products, free samples, competition to win a black & white outfit, commercial and member registration.
CD: Ndrew Poon
Microsite for instore display.
Veganuary campaign supports veganism during January. The lower the vegan mood is, the higher the vegan icecream voucher is:
After many collaborations with celebrity chefs, Knorr gives the power back to real cooks. We captured the moment of satisfaction while eating great Knorr home-cooked food.
We created lots of wonderful real food moments with Knorr at the heart.
The campaign develops through the year on the Knorr website, Twitter, YouTube, Facebook, Instagram and by email:
– Kick-off campaign presentation.
– Competition: We asked people to name That Knorr Moment.
– Samples: Flavour pots.
– Partnership with YouTube Influencers to create Knorr tutorials; And Knorr Foodies recruitment.
– Summer campaign presentation.
– Food kits giveaways and Foodies’ summer recipes.
– That Knorr Summer Tour: Table booking of Knorr itinerant pop-up restaurant.
– Winter campaign presentation.
– Special guests to celebrate Christmas.
– Festive lottery to win Ultimate Knorr Moments.
Recruitment campaign for BAT’s R&D centre: