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Knorr, That Knorr moment

After many collaborations with celebrity chefs, Knorr gives the power back to real cooks. We captured the moment of satisfaction while eating great Knorr home-cooked food.

We created lots of wonderful real food moments with Knorr at the heart.
The campaign develops through the year on the Knorr website, Twitter, YouTube, Facebook, Instagram and by email.

Agency

Maynard Malone

Role

Concept
Art Direction

krispy krush, Knorr, That Knorr Moment, poster
krispy krush, Knorr, That Knorr Moment, poster
krispy krush, Knorr, That Knorr Moment, poster

Start of the year

– We ask people to name That Knorr Moment.
– We partner with YouTube Food Channels and Bloggers to create Knorr tutorials.
– We start the recruitment of the Knorr Foodies.

krispy krush, Knorr, That Knorr Moment, Beginning of the year

SUMMER

– We give friends food kits and summer recipes to share.
– Knorr Foodies and Knorr Cooks co-create menus for That Knorr Summer Tour pop up restaurants.

krispy krush, Knorr, That Knorr Moment, Summer

Winter

– We organise a festive lottery to win Ultimate Knorr moments.
– We invite special guests to celebrate Christmas.

krispy krush, Knorr, That Knorr Moment, Winter
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