Role
Concept
Art direction
Knorr, That Knorr moment
Agency
Maynard Malone
After many collaborations with celebrity chefs, Knorr gives the power back to real cooks. We captured the moment of satisfaction while eating great Knorr home-cooked food.
We created lots of wonderful real food moments with Knorr at the heart.
The campaign develops through the year on the Knorr website, Twitter, YouTube, Facebook, Instagram and by email.
Start of the year
– We ask people to name That Knorr Moment.
– We partner with YouTube Influencers to create Knorr tutorials.
– We start the recruitment of the Knorr Foodies.
SUMMER
– We give friends food kits and summer recipes to share.
– We organise That Knorr Summer Tour : an itinerant pop up restaurant.
Winter
– We organise a festive lottery to win Ultimate Knorr moments.
– We invite special guests to celebrate Christmas.
