My role was to evaluate, from a user perspective, an Omnicom software concept.
To do so, I identified and ran some interviews with the future users: marketing strategists and creatives; And I did organise workshops to harmonise visions in the light of the research outcomes.
↓ Talking to stakeholders to understand the goals to offer relevant UX support.
↓ Interviewing strategists, creatives, designers and studying articles.
↓ Animating workshops (research summary, persona, persona needs, solution, solution evaluation)