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Omnicom, user research for marketing insight software

Role

Research

Client

Omnicom

My role was to evaluate,  from a user perspective, of an Omnicom software concept. 

To do so, I ran some interviews with the future users: marketing strategists and creatives; And I did organise workshops to harmonise visions in the light of the research outcomes.

Collecting information and creating a brief

↓ Talking to stakeholders to understand the goals to offer relevant UX support.

Understanding the future users needs

↓ Interviewing strategists, creatives, designers and studying articles.

Aligning shareholders visions

↓ Animating workshops (research summary, persona, persona needs, solution, solution evaluation)

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