Role
Concept
Art direction
Concept
Art direction
Lowe Profero
This Summer, travel a world of flavours with M&S. The Summer of 100 Holidays launches M&S’s range of 100 dishes from around the world.
Each dish will transport people to a different destination.
During the Lunch Tour, customers can join a digital experience and connect live with the country of origin of their dish. Hosts guide the visits and interact with the M&S customers.
Each trip features either a special location, event or a celebrity. The narrative always links back to food and to the M&S’s Summer range.
The user has to find Which M&S Summer Dish transported him/her? in the shown location.
Winners receive product vouchers.
Which M&S dish transported you here?
#TheSummerOf100Holidays
Pick an M&S dish to create a fake holiday postcard of yourself in the country of the dish.
Share to invite a friend in Mexico for lunch – or somewhere else…