M&S, The summer of 100 holidays

Role

Concept
Art direction

Agency

Lowe Profero

This Summer, travel a world of flavours with M&S. The Summer of 100 Holidays launches M&S’s range of 100 dishes from around the world.

Each dish will transport people to a different destination.

krispy krush, M&S, Summer of 100 Holidays, poster

ONLINE BANNERS

krispy krush, M&S, Summer of 100 holidays, banner

krispy krush, M&S, Summer of 100 Holidays, banner pile

Lunch tour

During the Lunch Tour, customers can join a digital experience and connect live with the country of origin of their dish. Hosts guide the visits and interact with the M&S customers.

Each trip features either a special location, event or a celebrity. The narrative always links back to food and to the M&S’s Summer range.

Competition

The user has to find Which M&S Summer Dish transported him/her? in the shown location.

Winners receive product vouchers.

krispy krush, M&S, Summer of 100 Holidays, competition

Other social activations

COMPETITION

Which M&S dish transported you here?
#TheSummerOf100Holidays

krispy krush, M&S, Summer of 100 Holidays, fake photography

HOLIDAY POSTCARD FILTER

Pick an M&S dish to create a fake holiday postcard of yourself in the country of the dish.

krispy krush, M&S, Summer of 100 Holidays, invite a friend voucher

TWO FOR ONE VOUCHER

Share to invite a friend in Mexico for lunch – or somewhere else…