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Nivea Black & White, N°1 accessory

Promotion of Nivea Invisible for Black & White: The deodorant which cares for you and for your clothes. 

We created the microsite for The N°1 Accessory campaign. Customers could receive samples, take part in a competition to create and win a Black & White outfit.

Agency

Sapient Nitro
CD: Danusch Mahmoudi

Role

Creative
Art direction
UX/UI

krispy krush, Nivea, N°1 accessory, website, presentation and free samples
krispy krush, Nivea, N°1 accessory, website, competition and membership

UX/UI strategy

The website tells the story of the Black and White Dress. The flow is continuous and the user scrolls to follow the Black and White Dress. Each time the Black and White Dress ‘flies’ to a new section, a different aspect of the campaign develops around the dress. The animation enhances the experience and also brings to life the campaign theme.

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