What is noow.world
An app to meet like-minded people on-the-go.
What makes noow.world unique
Noow.world is the only meeting service using surrounding ‘things to do’ to match people on-the-go.
Role and responsibilities
Market and competitors research.
User research and interviews.
Personas and journey definition.
User experience definition.
Wireframe, prototype and test.
Removed from their roots, juggling work and personal life, 53% of the Millennials are lonely and want more meaningful relationships in real life.
30% use dating and meeting apps but 40% are unsatisfied with the experience:
We aim to get 60,000 users by month 7 after the soft launch.
Based on desk research and guerrilla interviews, we identified our target audience and created proto-personas to cover the range of approaches, as well as, to stay anchored in users’ needs.
Julie, the newcomer
Julie is 24 years old, from New Zealand. She has been working for a start-up in London for 4 months. She enjoys the big art scene offered by London, as well as, visiting Europe.
Ben and his fragmented schedule
Alex has been in London for years. He is 27, freelancer, and ends up having weeks and days off at random times. When he is not contracting, he likes to hang out. He is open-minded and easily chats with new people.
On-the-go meeting solutions based on ‘one interest’: Dating apps
Their unique purpose, often dating (Bumble, Tinder, Happn,…) makes them responsive to Millennials’ mobility and fragmented schedule.
Planned meeting solutions based on ‘multiple interests’: Meetups
The diversity of the activities resonates with Millennials’ eclectic interests but implies planning delays (unfrequent events and events’ date far ahead).
To bring an instantaneous quality to ‘multiple interests’ services by replacing the user-generated offer (activities organised and proposed by users) with existing nearby activities (events and evergreens).
No profile piles to swipe.
Matches based on interests – not on pictures.
Contextual and personalised contents.
Want to meet new people
“I would like to do something but don’t know many people in London. I could use Tinder to find a date but hookups are not my thing.”
Select reason(s) to meet on the app
“I really fancy going to an exhibition. Let’s see if I can find someone willing to join this afternoon.”
Journey 1: Find places of interest and see who wants to go
“I love the Tate Gallery, let’s see who is looking for a +1 to go there.”
Journey 2: Find like-minded people and their places of interests
“Great, there are also five people who are into exhibitions. Let’s check which exhibitions they are interested in.”
Chat with like-minded people
“Let’s ask him if he fancies joining: Hey, I saw that you want to go to the Tate Gallery. I am free to go this afternoon!”
Meet in real life to share interests
“Hi, I am so happy to meet you for this exhibition! It is always nice to chit chat about art.”
Users enter their interests to discover like-minded people and things-to-do.
Like-minded people profiles show their interests and places of interests. The things-to-do profiles show people interested in going there.
Everybody and everything is around, so users can get in touch to meet on-the-go.
User profile screen
Other user profile screen & thing to do profile screen
Noow.world shows who and what is around based on a selection of interests.
Fifteen persons, age 20 to 30, were asked questions about their meeting habits and then, they were presented with the concept.
90% of the newcomers said that they would use the app. 50% of the interrogated people had similar app ideas. Local people could project themselves using the app if they were travelling abroad.
The main questions were:
We used a map and geolocation for the result/main screen since the app highlights who and what is around and eventually guides the user towards people/places.
Potential users were shown the prototype.
A large majority really liked the design and found the app easy to use.
Though, the older part of the millennials interviewed was worried about the fact to share their location.
During the app testing, the main questions were:
The users’ position is not revealed. The user gravitates around the area and shifts.
Up to date information
Only active users are searchable and things to do profiles are up to date and show opening hours.
Coffee giveaways in coffee shops.
Giveaways on the app.
Influencers’ demos on Youtube.