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Omnicom, research and UX for marketing production software

Role

Strategy
Research
UX

Client

Omnicom

Adzu is an Omnicom marketing software which automates the ad production.

The software has been developed without users.
Now progressively launching, feedback shows multiple usability issues.

Part 1: In a company unfamiliar with UX, I started by collecting internal feedback and opinions from the different team (customer, sales, product, management). This helped the communication in the company and some further meetings were held by the management.

Part 2: The other outcome was the creation of a user flow across the software.

Part 3: Design and demo to illustrate the different ways to make the software flow.

Part 3: Testing of the different designs.

Discover / Part 1
Understanding the current situation and the UX need

Workflow based on interviews and workshops with CEO, strategists, creatives, designers, media planners

Discover / Part 2
Understanding the collective vision for the software and turning it in actionable UX
Explore / Part 3
Designing solutions based on the user process
Test / Part 4
Testing the designs with the future users
To be continued…
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