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Omnicom, research and UX for marketing production software

Role

Strategy
Research
UX

Client

Omnicom

AdZu is an Omnicom marketing software which automates the ad production.

The software has been developed without users.
Now progressively launching, feedback shows multiple usability issues.

1 to 4 / Discover, Define & Inspire
I started by collecting internal feedback and opinions from the different team (customer, sales, product, management). This helped the communication in the company and some further meetings were held by the management.

5 to 6 / Ideate & Prototype
The other outcome was the creation of a project to progress the user flow across the software. Flow hypotheses were translated into paper prototypes.

7 / Test
Testing of the different prototypes.

1 / Discover
Understanding the current situation and the UX need

Workflow based on interviews and workshops with CEO, strategists, creatives, designers, media planners

2 / Discover
Understanding the collective vision for the software and turning it in actionable UX
3 / Define
Unite the team around their common goals to redefine the problem
4 / Inspire
Review competitors’ solutions
5 / Ideate
Identification of potential users and definition of solutions based on their journey.
6 / Prototype
Create some low fidelity visuals of the different approaches
7 / Test
Test the designs with future users
To be continued…
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