AdZu is an Omnicom marketing software which automates the ad production.
The software has been developed without users.
Now progressively launching, feedback shows multiple usability issues.
1 to 4 / Discover, Define & Inspire
I started by collecting internal feedback and opinions from the different team (customer, sales, product, management). This helped the communication in the company and some further meetings were held by the management.
5 to 6 / Ideate & Prototype
The other outcome was the creation of a project to progress the user flow across the software. Flow hypotheses were translated into paper prototypes.
7 / Test
Testing of the different prototypes.
Workflow based on interviews and workshops with CEO, strategists, creatives, designers, media planners