Role
Strategy
Research
UX
Strategy
Research
UX
Omnicom
AdZu is an Omnicom marketing software which automates the ad production.
The software has been developed without users.
Now progressively launching, feedback shows multiple usability issues.
1 to 4 / Discover, Define
I started to collect internal feedback and opinions (customer team, sales team, product team, management). This helped the communication and further meetings were held by the management.
5 to 7 / Inspire, Ideate & Prototype
The other outcome was the user-flow optimisation across the software. Flow hypotheses were translated into paper prototypes.
8 / Test
Then, we tested different prototypes.
Workflow based on interviews and workshops with CEO, strategists, creatives, designers, media planners
Complicated screen: Cluttered, un-clear/un-consistent layout and wording.
Complicated flow: Siloed/hidden functionalities.
Task flow rationalisation, info/functionalities hierarchisation and visual language modernisation.