Role
Research
Omnicom, user research for marketing insight software
Client
Omnicom
My role was to evaluate, from a user perspective, an Omnicom software concept.
To do so, I identified future users and ran some interviews; I did organise workshops to harmonise visions in light of the research outcomes.
Collecting information and creating a brief
↓ Talking with stakeholders to understand goals and UX needs.
Understanding the user needs
↓ Interviewing users (strategists, creatives, designers) and studying articles to understand their journey. Highlight their pains points and how the software could offer support.
Aligning shareholders visions
↓ Animating workshops to present researches, personas, journeys, needs, solutions and evaluate solutions.
