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Omnicom, user research for marketing insight software

Role

Research

Client

Omnicom

My role was to evaluate,  from a user perspective, an Omnicom software concept. 

To do so, I identified future users and ran some interviews; I did organise workshops to harmonise visions in light of the research outcomes.

Collecting information and creating a brief

↓ Talking with stakeholders to understand goals and UX needs.

Understanding the user needs

↓ Interviewing users (strategists, creatives, designers) and studying articles to understand their journey. Highlight their pains points and how the software could offer support.

Aligning shareholders visions

↓ Animating workshops to present researches, personas, journeys, needs, solutions and evaluate solutions.

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