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Omnicom, user research for marketing insight software

Role

Research

Client

Omnicom

My role was to evaluate,  from a user perspective, an Omnicom software concept. 

To do so, I identified future users and ran some interviews; I did organise workshops to harmonise visions in light of the research outcomes.

Collecting information and creating a brief

Talking with stakeholders to understand their goal: Using analytics on past advertising campaigns.
↓ Bringing a user-centric approach to shape the technology.

Understanding the user needs

↓ Interviewing the campaign creators who need campaign insights (strategists, creatives, designers) and studying articles to understand their journey.
↓ Highlighting pain points to determine where the software could offer support.

Aligning shareholder visions

↓ Animating workshops to present researches, personas, journeys, needs, solutions and evaluate solutions.

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