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Omnicom, marketing production software optimisation

Role

Process
Strategy
Research
UX/UI

Client

Omnicom

Adzu is an Omnicom marketing software which automates the ad production.
Though, the software has been developed without users.
Now progressively launching, users and experts feedback shows multiple usability issues.

My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.

UX/UI principles

Home and campaign pages concepts

Team inputs › Concept › Wireframe › UI

Bring together marketing teams
Follow campaign changes

Personal workspace
What’s new for me
My next tasks
My download/share history

Asset status notification if change (disabled, about to expire,…) or new…

Filter assets

Homepage:

Campaign overview

Campaign overview
Feature: Filter pages by campaign(s) or audience(s)

My workspace:

What I need to to do

Tasks allocated by the system (when new or updated assets, docs, infos…)

My boards:
Accessible through menu

Pages with collection of information, assets,.. which can be shared internally or with clients

My alerts/messages:
What I need to know

What’s new for me (new or updated documents, infos…)

Library:

The place where to find all the assets

Filter by document type (brief,…), document format (image, video,…) and more

Ad Builder

AdZu’s AdBuilder resizes the ads in various formats.
Select a template and customise it with copy, imagery and click to generate all the ad formats.
Goal: To improve the current user experience.

UI

The clean gallery

Grouping functionalities

Making space for the imagery

The Flexi tiles

An immersive full width layout with large images.

Some clever tiles reorganising themselves depending on their number.

A customisable style for brands to express themselves.

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