AdZu is an Omnicom software that automates ad production..
Though, the software has been developed without users.
Now progressively launching, users and experts feedback on usability issues.
My challenge was to implement a user-centric approach. I used different projects to demonstrate UX/UI principles and added value.
Define UX/UI principles for the software.
I used the software gallery to demonstrate UI is linked to the page functionalities.
Desk studies, as well as competitive analysis, were conducted to back up the design.
Making space for the imagery.
The home page displays shortcuts.
I used a ‘mobile approach’ to create an immersive shortcut grid.
An immersive full-width layout with large images.
The challenge was to find a pattern to display a ‘completed’ grid. The Clever Tiles fill organise themselves to fill the screen from left to right, top to bottom.
The styling can be customised with brand colours, corner shape (square/rounded), fonts, title position.
During the campaign production phase, large quantities of ad variations are often produced. Artworkers and Producer/Project Managers are in charge of creating those.
AdZu’s AdBuilder customises and resizes ads. Users select an approved Ad Template (banner, poster,…) and customise it with copy lines, images, sizes. As a result, the needed ad variations are generated.
Focus on ‘what the user needs to do’
Customisation options are listed on one page – easy to fill/check.
The user can still expend the ad visualisation panel.
Streamline the process
Users can import the ad variations’ listing rather than entering the information.
The current home and campaign pages are shortcut compilations.
Those shortcuts are already in the top navigation and difficult to find within the home and campaign pages; Therefore, users don’t use the home and campaign pages.
Organise workshops to collect team insights and ideas.
Convey the team vision though some wireframes and UIs.
Bring together the campaign actors (marketing people).
View the campaign status (changes, updates…).
List and status of all the campaigns the user works on.
Feature: Filter pages by campaign(s) or audience(s).
List of the tasks allocated to the user with brief, chat, docs…
Updates (new, missing…).
Everything can be shared internally or with clients.
Campaign’s asset status notifications (disabled, about to expire, new…).
Access to assets with filter.
Feature: Filter by document type (brief,…), document format (image, video,…) and more.