AdZu is an Omnicom software which automates the ad production.
Though, the software has been developed without users.
Now progressively launching, users and experts’ feedback shows multiple usability issues.
My challenge was to implement a user-centric approach. I used different projects to demonstrate UX/UI principles and value.
Define company goals in terms of UX/UI for software.
I used the software gallery to demonstrate UI improvements were linked to the page organisation and functionalities.
Desk studies, as well as competitive analysis, were conducted to back up the design.
Making space for the imagery
The home page displays shortcuts.
I used a ‘mobile approach’ to create an immersive shortcut grid.
The other goal was to offer visual customisations for brands to style the page.
An immersive full-width layout with large images.
Some clever tiles fill the screen from left to right, top to bottom and reorganising themselves depending on their number. The challenge was to find a pattern to always display a ‘completed’ grid.
A customisable style for brands to express themselves with brand colours, box corner shape (square/rounded), font, title style and position.
AdZu’s AdBuilder resizes the ads in various formats.
Users select a template (example: banner, print poster), customises it with copy, imagery and generates all the ad sizes.
Several UIs based on different assumptions: Users can be artworkers, project or account managers. The need to select template(s), customises with copy, imagery and define final sizes. They need a fast solution. Users don’t need to preview the ad templates customised because the templates are approved by the creatives; Plus the ads customisations are displayed in the following step. Users need to import the ad listing rather than re-entering the information in the AdBuilder (customisations and sizes).
The current home and campaign pages are shortcut compilations.
The shortcuts are in the top navigation and difficult to find on those pages, therefore users don’t use the pages,
Organise workshops to collect team insights and ideas.
Convey the team visions though some wireframes and UIs.
Bring together the campaign actors (marketing people).
View the campaign status (changes, updates…).
Campaign’s asset status notifications (disabled, about to expire, new…).
Access to assets with filter.
List and status of all the campaigns the user works on.
Feature: Filter pages by campaign(s) or audience(s).
List of the tasks allocated to the user with brief, chat, docs…
Updates (new, missing…).
Everything can be shared internally or with clients.
Feature: Filter by document type (brief,…), document format (image, video,…) and more.