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Omnicom, marketing production software optimisation

Role

Process
Strategy
Research
UX/UI

Client

Omnicom

AdZu is an Omnicom software which automates the ad production.
Though, the software has been developed without users.
Now progressively launching, users and experts’ feedback shows multiple usability issues.

My challenge was to implement a user-centric approach. I used different projects to demonstrate UX/UI principles and value.

AdZu screens:

1. Set the UI/UX fondations

Define company goals in terms of UX/UI for software.

2. Introduce the necessity of using UX in conjunction with the UI

I used the software gallery to demonstrate UI improvements were linked to the page organisation and functionalities.
Desk studies, as well as competitive analysis, were conducted to back up the design.

The clean gallery

Grouping functionalities

Making space for the imagery

Modernise the home page UI

The home page displays shortcuts.
I used a ‘mobile approach’ to create an immersive shortcut grid.
The other goal was to offer visual customisations for brands to style the page.

The Flexi tiles

An immersive full-width layout with large images.

Some clever tiles fill the screen from left to right, top to bottom and reorganising themselves depending on their number.  The challenge was to find a pattern to always display a ‘completed’ grid.

A customisable style for brands to express themselves with brand colours, box corner shape (square/rounded), font, title style and position.

3. Introdution user journey

Explore different user journeys for the ‘AdBuilder feature’ and visualise them with some UI.

AdZu’s AdBuilder resizes the ads in various formats.
Users select a template (example: banner, print poster), customises it with copy, imagery and generates all the ad sizes.

Solution
Several UIs based on different assumptions: Users can be artworkers, project or account managers. The need to select template(s), customises with copy, imagery and define final sizes. They need a fast solution. Users don’t need to preview the ad templates customised because the templates are approved by the creatives; Plus the ads customisations are displayed in the following step. Users need to import the ad listing rather than re-entering the information in the AdBuilder (customisations and sizes).

4. UX workshop for feature definition

Repurpose the home and campaign pages around users needs.

The current home and campaign pages are shortcut compilations.
The shortcuts are in the top navigation and difficult to find on those pages, therefore users don’t use the pages,

Solution
Organise workshops to collect team insights and ideas.
Convey the team visions though some wireframes and UIs.

We carried workshops and interviews to gather user insights to improve the home and campaign page:

Bring together the campaign actors (marketing people).
View the campaign status (changes, updates…).

Personalised contents:

  • What’s new for me (assets, info,…).
  • My next tasks.
  • My download/share history.

Campaign’s asset status notifications (disabled, about to expire, new…).

Access to assets with filter.

Homepage:
What am I working on

List and status of all the campaigns the user works on.

Feature: Filter pages by campaign(s) or audience(s).

My workspace:
What do I need to do & to know

List of the tasks allocated to the user with brief, chat, docs…

Updates (new, missing…).

Everything can be shared internally or with clients.

Library:
Where the assets are

Asset list.

Feature: Filter by document type (brief,…), document format (image, video,…) and more.

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