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Omnicom, marketing production software optimisation

Role

Process
Strategy
Research
UX/UI

Client

Omnicom

AdZu is an Omnicom software that automates ad production..
Though, the software has been developed without users.
Now progressively launching, users and experts feedback on usability issues.

My challenge was to implement a user-centric approach. I used different projects to demonstrate UX/UI principles and added value.

AdZu screens:

1. Agree on the UI/UX fondations

Define UX/UI principles for the software.

2. Introduce the necessity of using UX in conjunction with UI

I used the software gallery to demonstrate UI is linked to the page functionalities.
Desk studies, as well as competitive analysis, were conducted to back up the design.

The clean gallery

Grouping functionalities.
Making space for the imagery.

Modernise the home page UI

The home page displays shortcuts.

I used a ‘mobile approach’ to create an immersive shortcut grid.

The Flexi tiles

An immersive full-width layout with large images.

The challenge was to find a pattern to display a ‘completed’ grid. The Clever Tiles fill organise themselves to fill the screen from left to right, top to bottom.

The styling can be customised with brand colours, corner shape (square/rounded), fonts, title position.

3. Introdution to user journeys

Visualisation of different journeys for the AdBuilder.

During the campaign production phase, large quantities of ad variations are often produced. Artworkers and Producer/Project Managers are in charge of creating those. 

AdZu’s AdBuilder customises and resizes ads. Users select an approved Ad Template (banner, poster,…) and customise it with copy lines, images, sizes. As a result, the needed ad variations are generated.

Solution 1: Shopping list

Focus on ‘what the user needs to do’

Customisation options are listed on one page – easy to fill/check.
The user can still expend the ad visualisation panel.

Solution 2: Maximum efficiency

Streamline the process

Users can import the ad variations’ listing rather than entering the information.

4. UX workshop for feature definition

Repurpose the home and campaign pages around users needs.

The current home and campaign pages are shortcut compilations.
Those shortcuts are already in the top navigation and difficult to find within the home and campaign pages; Therefore, users don’t use the home and campaign pages.

Solution
Organise workshops to collect team insights and ideas.
Convey the team vision though some wireframes and UIs.

We carried workshops and interviews to gather user insights to improve the home and campaign page:

Bring together the campaign actors (marketing people).

View the campaign status (changes, updates…).

Homepage:
What am I working on

List and status of all the campaigns the user works on.

Feature: Filter pages by campaign(s) or audience(s).

Personalised contents:

  • What’s new for me (assets, info,…).
  • My next tasks.
  • My download/share history.

My workspace:
What do I need to do & to know

List of the tasks allocated to the user with brief, chat, docs…

Updates (new, missing…).

Everything can be shared internally or with clients.

Campaign’s asset status notifications (disabled, about to expire, new…).

Access to assets with filter.

Library:
Where the assets are

Asset list.

Feature: Filter by document type (brief,…), document format (image, video,…) and more.

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