Revlon wants to be associated with Music Festivals.
We proposed a series of interactive beauty tutorials in which make-up is paired with music.
Revlon, Festival Styler
Agency
Lowe Profero
Role
Concept
Art direction
TUTORIALS INSPIRED BY MUSIC
A model dances to a tune, presenting a make-up look, its musical inspiration and ‘how to do it’. At the end, the user can browse for more tutorials by selecting ‘more rock’, ‘more techno’, ’more rap’ and so on.
Revleon Festival – Pure Tech
A dramatic mix of neon dreams and walk on the moon. Artists, such as Jenna G and Rihanna, front this colourful and fresh-faced style. The look can be seen dancing late into the night at Minus Zero and Glade Festival.
CAMPAIGN HEART
Revlon follows the Festival Calendar to release new make-up tutorials – Bloggers, YouTube, Twitter, Facebook seed them.
EXTRA REACH
Once the campaign has kicked:
– New festival styles are created by reputable fashion bloggers.
– A competition invites everyone to add their festival make-up looks.
The winners are invited to record their tutorials professionally with a Revlon make-up artist and the tutorials are then added to The Festival Styler.
