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Revlon, Festival Styler

Role

Concept
Art direction

Agency

Lowe Profero

Revlon wants to be associated with Music Festivals.

We proposed a series of interactive festival make-up tutorials in which make-up is paired with music.

krispy krush, Revlon, the Festival Styler

TUTORIALS INSPIRED BY MUSIC

A model dances to a tune, shows her make-up look, names the musical inspiration and demonstrates ‘how to do it’ step by step. At the end, the user can browse for more tutorials by selecting ‘more rock’, ‘more techno’, ’more rap’ and so on.

Video descriptive: Revleon Festival – Pure Tech

A dramatic mix of neon dreams and walk on the moon. Artists, such as Jenna G and Nicki Minaj, front this colourful and fresh-faced style. The look can be seen dancing late into the night at Minus Zero and Glade Festival.

krispy krush, Revlon, the Festival Styler, Revlon tutorial on YouTube
krispy krush, Revlon, the Festival Styler, Revlon tutorial on YouTube
krispy krush, Revlon, the Festival Styler, Revlon tutorial on YouTube
krispy krush, Revlon, the Festival Styler, Revlon tutorial on YouTube
krispy krush, Revlon, the Festival Styler, Revlon tutorial on YouTube

CAMPAIGN HEART

Revlon follows the Festival Calendar to release new make-up tutorials – Influencers seed them on social.

krispy krush, Revlon, the Festival Styler, Revlon tutorials
krispy krush, Revlon, Festival list

EXTRA REACH

Once the campaign has kicked:
– New festival styles are created by reputable fashion influencers.
– A competition invites everyone to add their festival make-up looks.

The winners are invited to record their tutorials professionally with a Revlon make-up artist and the tutorials are then added to The Festival Styler.

krispy krush, Revlon, the Festival Styler, user's tutorials
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