Role
Concept
Art direction
Revlon, Festival Styler
Agency
Lowe Profero
Revlon wants to be associated with Music Festivals.
We proposed a series of interactive festival make-up tutorials in which make-up is paired with music.
TUTORIALS INSPIRED BY MUSIC
A model dances to a tune, shows her make-up look, names the musical inspiration and demonstrates ‘how to do it’ step by step. At the end, the user can browse for more tutorials by selecting ‘more rock’, ‘more techno’, ’more rap’ and so on.
Video descriptive: Revleon Festival – Pure Tech
A dramatic mix of neon dreams and walk on the moon. Artists, such as Jenna G and Nicki Minaj, front this colourful and fresh-faced style. The look can be seen dancing late into the night at Minus Zero and Glade Festival.
CAMPAIGN HEART
Revlon follows the Festival Calendar to release new make-up tutorials – Influencers seed them on social.
EXTRA REACH
Once the campaign has kicked:
– New festival styles are created by reputable fashion influencers.
– A competition invites everyone to add their festival make-up looks.
The winners are invited to record their tutorials professionally with a Revlon make-up artist and the tutorials are then added to The Festival Styler.
