Adzu is an Omnicom software which automates the ad production.
Though, the software has been developed without users.
Now progressively launching, users and experts feedback shows multiple usability issues.
My challenge is to prove the value of UX/UI, to implement a UX/UI process and to evolve the current UX/UI.
Making space for the imagery
An immersive full width layout with large images.
Some clever tiles reorganising themselves depending on their number.
A customisable style for brands to express themselves.
Goal: To show the impact of UX on UI.
Goal: To initiate UI improvements based on UX.
Bring together marketing teams
Follow campaign changes
What’s new for me
My next tasks
My download/share history
Asset status notification if change (disabled, about to expire,…) or new…
Feature: Filter pages by campaign(s) or audience(s)
What I need to to do
Tasks allocated by the system (when new or updated assets, docs, infos…)
Accessible through menu
Pages with collection of information, assets,.. which can be shared internally or with clients
What I need to know
What’s new for me (new or updated documents, infos…)
The place where to find all the assets
Filter by document type (brief,…), document format (image, video,…) and more