CD & AD: Profero America
Wavy hair is a huge trend and can be achieved by people with all hair types, whether straight or curly. So TRESemmé wanted to become the brand for creating wavy hair – giving customers everything from the product to the inspiration.
A pitch-winning campaign for TRESemmé’s PERFECTLY (un)DONE hair care range.
A hub brings together curated, user-generated and brand content – interviews, videos, look books and photos.
The most popular content rises to the top of the wave.
A library of tutorials and tips collated or posted by users.
A competition opposing the PERFECTLY (un)DONE home-made waves to the professional ones.
ASOS customers can complete the look with a TRESemmé wavy hair style.