close image

TRESemmé, Undone my way

Wavy hair is a huge trend and can be achieved by people with all hair types, whether straight or curly. So TRESemmé wanted to become the brand for creating wavy hair – giving customers everything from the product to the inspiration.

A pitch-winning campaign for TRESemmé’s PERFECTLY (un)DONE hair care range.

Agency

Lowe Profero
CD & AD: Profero America

Role

Creative

krispy krush, TreSemmé, Undone my way

THE INFINITE WAVE

A hub brings together curated, user-generated and brand content – interviews, videos, look books and photos.
The most popular content rises to the top of the wave.

krush krush, TreSemmé, Undone my way, the Infinite Wave

THE (UN)DONE-SALON

A library of tutorials and tips collated or posted by users.

krispy krush, TreSemmé, Undone salon
krispy krush, TreSemmé, Undone salon

PROFESSIONAL VS PUBLIC

A competition opposing the PERFECTLY (un)DONE home-made waves to the professional ones.

krispy krush, TreSemmé, Undone my way, competition Professional vs. Public
krispy krush, TreSemmé, Undone my way, competition Professional vs. Public
krispy krush, TreSemmé, Undone my way, selfie

PARTNERSHIP WITH ASOS

ASOS customers can complete the look with a TRESemmé wavy hair style.

krispy krush, TreSemmé, asos partnership
close image