Brand positioning Role Strategy Agency Frontroom I was commissioned to analyse to market and to make recommendations for ELEMIS rebranding. Ads Role Concept Art direction Agency Frontroom ADs for ELEMIS. Mockups before photoshoot or CGI. Mockups before photoshoot or CGI.

M&S, The summer of 100 holidays Role Concept Art direction Agency Lowe Profero This Summer, travel a world of flavours with M&S. The Summer of 100 Holidays launches M&S’s range of 100 dishes from around the world. Each dish will transport people to a different destination. ONLINE BANNERS Lunch tour During the Lunch Tour, customers can [...]

Knorr, That Knorr moment Role Concept Ux Art direction Agency Maynard Malone After many collaborations with celebrity chefs, Knorr gives the power back to real cooks. We captured the moment of satisfaction while eating great Knorr home-cooked food. We created lots of wonderful real food moments with Knorr at the heart. The campaign develops through the [...]

Virgin trains, Arrive awesome Virgin Trains are faster and more comfortable than any other transport. You get more from your journey which means you are ready to make the most of your destination. With Virgin Trains, you will Arrive Awesome. True awesomeness shows in your face – who is more awesome than David Hasslehoff and [...]

TRESemmé, Undone my way Role Concept Agency Lowe Profero CD & AD: Profero America Wavy hair is a huge trend and can be achieved by people with all hair types, whether straight or curly. So TRESemmé wanted to become the brand for creating wavy hair – giving customers everything from the product to the inspiration. [...]

BAT, What’s next? Role Concept Ux Art direction Agency AIA Recruitment campaign for BAT's R&D centre. Website and news Interviews Chubb, Any shape View project (password required) HP, EVERY SIDE OF HP Role Concept Ux Art direction Agency AIA We know HP for its printers but HP also has a whole range of products and [...]

Revlon, Festival Styler Role Concept Art direction Agency Lowe Profero Revlon wants to be associated with Music Festivals. We proposed a series of interactive festival make-up tutorials in which make-up is paired with music. TUTORIALS INSPIRED BY MUSIC A model dances to a tune, shows her make-up look, names the musical inspiration and demonstrates 'how to [...]

(–), BRAND LAUNCH Role Concept Art direction Agency Momentum CD: Paul Gascoigne The client ( – confidential) stands for Culture/Music, Technology/Future and Nature.  For the launch, amongst the young hipsters in Asia, we created some experiential activations incarnating the three brand pillars. We won the pitch for the European market with a scalable campaign combining live events, experiential activities, digital platforms [...]