Little Tummy Role UX Wireframe/info architecture for baby food start-up. Process: Accessing user pain points through workshops with CEO and solutioning. Homepage Clear brand USP and offer. Credible pieces of evidence. Structure ↓ ↓ Details Product page Understandable product benefits. Clear subscription offer. Product listing ↓ ↓ Offer selection Brand engagement Optional two pages. News [...]

Omnicom, user research for marketing insight software Role Research Client Omnicom My role was to evaluate,  from a user perspective, an Omnicom software concept.  To do so, I identified future users and ran some interviews; I did organise workshops to harmonise visions in light of the research outcomes. Collecting information and creating a brief ↓ Talking with stakeholders to [...]

Noow.world, social app definition Role Strategy UX/UI Prototyping Crea   Client Noow.world Challenge To define a solution to create meaningful relationships amongst the Millennials. What is noow.world An app to meet like-minded people on-the-go. What makes noow.world unique Noow.world is the only meeting service using surrounding ‘things to do’ to match people on-the-go. Role and [...]

Omnicom, research and UX for marketing production software Role Strategy Research UX Client Omnicom AdZu is an Omnicom marketing software which automates the ad production. The software has been developed without users. Now progressively launching, feedback shows multiple usability issues. 1 to 4 / Discover, Define I started to collect internal feedback and opinions (customer team, [...]

Nivea Black & White, N°1 accessory Role Creative Art direction UX/UI Agency Sapient Nitro CD: Danusch Mahmoudi Promotion of Nivea Invisible for Black & White – the deodorant which cares for you and for your clothes.  We created the microsite for The N°1 Accessory campaign. Customers could receive samples, take part in a competition to create and [...]

Omnicom, marketing production software optimisation Role Process Strategy Research UX/UI Client Omnicom AdZu is an Omnicom software which automates the ad production. Though, the software has been developed without users. Now progressively launching, users and experts feedback on usability issues. My challenge was to implement a user-centric approach. I used different projects to demonstrate UX/UI [...]

Crabtree & Evelyn Ecomm website Role UX Client Crabtree&Evelyn Goal: Increase the sales, the number of visits, and of returning visitors. Lead and contribute to the UX process: Define and develop relevant UX actions. Work broadly with design, content strategy, engineering, and marketing to actively encourage team involvement in UX and research. Turn user data [...]