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Omnicom, marketing insight

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Omnicom, user research for marketing insight software Role Research Client Omnicom My role was to evaluate,  from a user perspective, of an Omnicom software concept.  To do so, I ran some interviews with the future users: marketing strategists and creatives; And I did organise workshops to harmonise visions in the light of the research outcomes. Collecting information and [...]

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Deckers, Ecomm optimisation 🔒

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Noow.world, app definition

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Noow.world, social app creation Role Strategy UX/UI Prototyping Crea   Client Noow.world Challenge To propose a solution to create meaningful relationships amongst the Millennials. What is noow.world An app to meet like-minded people on-the-go. What makes noow.world unique Noow.world is the only meeting service using surrounding ‘things to do’ to match people on-the-go. Role and [...]

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Omnicom, advertising flow

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Omnicom, research and UX for marketing production software Role Strategy Research UX Client Omnicom Adzu is an Omnicom marketing software which automates the ad production. The software has been developed without users. Now progressively launching, feedback shows multiple usability issues. Part 1: In a company unfamiliar with UX, I started by collecting internal feedback and [...]

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krispy krush, mobile design

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Little Tummy Role UX Website for baby food company. Process: workshop with CEO > wireframe iterations Homepage / Content structure Homepage / Content detail Shop / Content detail Shop / Content detail / Order panel expended  About / Content structure News / Content structure Nokia Role Design Agency Text 100 CD: Ndrew Poon Microsite for instore display. [...]

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Omnicom, Software optimisation

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Omnicom, marketing production software optimisation Role Process Strategy Research UX/UI Client Omnicom Adzu is an Omnicom software which automates the ad production. Though, the software has been developed without users. Now progressively launching, users and experts feedback shows multiple usability issues. My challenge is to prove the value of UX/UI, to implement a UX/UI process [...]

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