AdZu is an Omnicom software that automates ad production..
Though, the software has been developed without users.
Now progressively launching, users and experts feedback on usability issues.
My challenge was to implement a user-centric approach. I used different projects to demonstrate UX/UI principles and added value.
Client
- Omnicom / RAPP Worldwide
Role
- Process
- Strategy
- Research
- UX/UI
AdZu screens
Fundations
Define UX/UI principles for the software.
UX vs. UI
Introduction of the necessity of evolving the UX in addition to the UI.
I used the software gallery to demonstrate UI is linked to the page functionalities.
Desk studies, as well as competitive analysis, were conducted to back up the design.
The clean gallery
Grouping functionalities.
Making space for the imagery.
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UI
Modernising the home page UI.
The home page displays shortcuts.
I used a ‘mobile approach’ to create an immersive shortcut grid.
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The Flexi tiles: An immersive full-width layout with large images.
The challenge was to find a pattern to display a ‘completed’ grid. The Clever Tiles fill organise themselves to fill the screen from left to right, top to bottom.
The styling can be customised with brand colours, corner shape (square/rounded), fonts, and title position.
User journey
Introduction of the user journey and Visualisation of different journeys for the AdBuilder.
During the campaign production phase, large quantities of ad variations are often produced. Artworkers and Producer/Project Managers are in charge of creating those.
AdZu’s AdBuilder customises and resizes ads. Users select an approved Ad Template (banner, poster,…) and customise it with copy lines, images, sizes. As a result, the needed ad variations are generated.
The Flexi tiles: An immersive full-width layout with large images.
The challenge was to find a pattern to display a ‘completed’ grid. The Clever Tiles fill organise themselves to fill the screen from left to right, top to bottom.
The styling can be customised with brand colours, corner shape (square/rounded), fonts, and title position.
Solution 1: Shopping list
Focus on ‘what the user needs to do’
Customisation options are listed on one page – easy to fill/check.
The user can still expand the ad visualisation panel.
Solution 2: Maximum efficiency
Streamline the process
Users can import the ad variations’ listing rather than entering the information.
Workshop
Feature definition.
Repurpose the home and campaign pages around users’ needs.
The current home and campaign pages are shortcut compilations.
Those shortcuts are already in the top navigation and difficult to find within the home and campaign pages; Therefore, users don’t use the home and campaign pages.
Solution
Organise workshops to collect team insights and ideas.
Convey the team vision though some wireframes and UIs.
We carried out workshops and interviews to gather user insights to improve the home and campaign page:
Bring together the campaign actors (marketing people).
View the campaign status (changes, updates…).
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Homepage:
What am I working on
List and status of all the campaigns the user works on.
Feature: Filter pages by campaign(s) or audience(s).
Personalised contents:
- What’s new for me (assets, info,…).
- My next tasks.
- My download/share history.
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My workspace:
What do I need to do & to know
List of the tasks allocated to the user with brief, chat, docs…
Updates (new, missing…).
Everything can be shared internally or with clients.
Campaign’s asset status notifications (disabled, about to expire, new…).
Access to assets with filter.
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Library:
Where the assets are
Asset list.
Feature: Filter by document type (brief,…), document format (image, video,…) and more.
